Yes the material can be hard to understand. What is important is highly individual. Some people find it important not to eat fruit with pesticides, and eat organic fruit. While others don't care at all, it's not important.
So what your doing is creating importance to what's important to you. How you do it is up to you. Visualize, day it out loud, put pesticide covered apples all around you, etcetera. At least that's what I believe.